Skip to content
Philipp
Neuberger.
← Back to the workshop

03 / Use & Observe

firstload.

Understand what happens on the website

With firstload, I’m developing web analytics that puts reach, content and campaigns into an understandable context. It starts with a minimal approach to data collection. I’m interested in what people find on a website and which paths lead to an enquiry.

The story behind it
A sketch of the idea
Current stage
In development
Who it’s for
People looking after websites and campaigns
What it changes
Better understand the effect of content and campaigns

01 /

Begin with everyday questions

Which page gets read? Where does a visit begin? Which campaign brings people to the website? firstload gives page views, sources and events a shared home for exploring these questions.

The overview connects metrics and trends, providing ideas for the next editorial or design improvement.

02 /

Understand the path to an enquiry

Campaign information accompanies visits and their events. This helps show which starting points and pieces of content contributed to an enquiry.

Each website has its own data space. That makes it possible to examine one site closely while looking after a wider portfolio.

03 /

Start with less data

The base tracking records views and events without cookies. Sources, campaigns and trends over time are at the centre of the analysis.

For me, understandable data is part of a useful analytics tool. The information should help people develop their websites thoughtfully.

From idea to use

What it makes easier.

  • 01View page visits, content and trends together
  • 02Understand website sources and campaigns
  • 03Analyse custom events and enquiries
  • 04Explore paths from the first visit to an enquiry
  • 05Manage several websites with their own data

What I take away

A useful report gives me a concrete question to explore. That often becomes the next worthwhile improvement to the website.
— Philipp

Keep exploring

One idea leads to another.

The whole workshop