Skip to content
Philipp
Neuberger.
← Back to the workshop

02 / Build & Deliver

imagelab.

A distinctive visual world for each brand

imagelab is my Brand Center and studio for brand imagery. It brings visual identity, logos, references and image concepts together. Several image models interpret a scene, guided by the brand book’s colours, light and visual language.

The story behind it
A sketch of the idea
Current stage
In use
Who it’s for
Brands and teams developing their visual identity
What it changes
A shared foundation for design and imagery

01 /

Start with the brand

A visual identity becomes recognisable through small choices: light, materials, colours, people and the way a scene is shown. The imagelab brand book gives those choices a home.

The Brand Center connects them to logos and design values. Approved versions can be used across other projects as a shared foundation.

02 /

Explore and refine the concepts

A description produces concepts from different image models. I can compare the results side by side, choose a direction and refine the scene.

Reference portraits help include the brand’s people in appropriate images. Together with the brand book, this creates a personal and coherent identity.

03 /

Bring the images into use

Finished images join the brand library for use on websites, in presentations and elsewhere. The connection to content-master also brings them directly into editorial work.

Part of this website’s imagery is created with imagelab. Working on my own site gives me a useful way to see image ideas in context and develop them further.

From idea to use

What it makes easier.

  • 01Maintain a brand book, logos and design values together
  • 02Compare image concepts from different models
  • 03Develop colours, light and subjects from the brand
  • 04Include people using suitable portrait references
  • 05Collect images in a shared brand library
  • 06Connect imagery and editorial work through content-master

What I take away

A clear brand idea gives the images a direction too. The interesting part is seeing how individual scenes work together.
— Philipp

Keep exploring

One idea leads to another.

The whole workshop