Notes from practice

AI is not a feature.

AI changes how companies think, decide, and work — which is why it belongs in working systems, not in demos. The road there is not new to me: data, automation, decision systems, CRM and AdTech platforms, systems that scale to billions of requests a day. Anyone who has built this way quickly recognizes where AI has substance. What interests me is the operating model behind it: how decisions, responsibility, and work really change.

A different view is welcome.

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